A few tips on the best time to post social marketing messages to increase engagement from your audience.
On how experimentation supports entrepreneurship and new business development.
A few reasons why corporate innovation slows down and what you can do to make it work.
Want to learn how interviewing can lead you to your next product idea? The basics come from Steve Blank and Eric Ries' startup methodologies. Check out this article on early customer development: http://giffconstable.com/2012/12/12-tips-for-early-customer-development-interviews-revision-3/
A few favorites:
- Listen, don't talk (it's about them not you)
- Ask Open Ended Questions (interviewing 101)
- Get Psyched to hear things you don't want to hear (you're probably wrong, so let your customers correct you).
An April 2012 case study of LoJack identified a situation where there was a portfolio of new product ideas and a desire to develop new “big i” Innovations. Their early products were closely tied to the unstable U.S auto market, and they were looking for a hedge against risk and new sources of growth. While expanding into international markets was appealing, they couldn’t resolve the difficulty in finding markets where relationships with recovery forces (e.g. Police) could easily be established.
Trying to solve a problem that involves human behavior? Take a few minutes and read this interview with Charlie Munger, the Vice-Chairman of Berkshire Hathaway (among many other roles). Through his research and experiences with businesses and workers of all forms, he’s come to recognize the importance of incentives. While the focus of this interview was on the psychology of misjudgment (especially in financial matters), it provides many lessons for marketers, managers, and analysts.
Any scientist worth their salt knows that when preparing to study a concept/phenomena you have to use the good old scientific method. What’s that you say? Essentially, it involves using empirical (e.g. observable/measurable) data and a bit of reasoning to ensure that what you think you know, is real. Oxford’s English dictionary put’s it another way; they call it “"a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.”
Apple's iWatch Will Measure More than Time, but what customer need does it solve? It helps move the needle towards a 'digital self' - is that enough?
I was a bit disappointed in Bloomberg (and Forbes for re-printing it) when they quoted Citigroup analyst Oliver Chen as saying, “This can be a $6 billion opportunity for Apple, with plenty of opportunity for upside if they create something totally new like they did with the iPod—something consumers didn’t even know they needed.”
In my last post I wrote about how HP failed to create a disruptive product in the early 1990s. They had a fantastic new technological innovation planned and two markets in mind. The problem is that the market they sought (PDAs) failed to develop. Let’s ask why.