Here's another marketing course take-away on brands. I took a look at the BAV (Brand Asset Valuator) and analyzed (1) Major League Baseball (2) National Basketball Association and (3) National Football League. As you probably know, these three brands are incredibly successful, each bringing in over $4B per year. The BAV results tell me that the NFL has the strongest brand, considered strong in both brand strength and stature, while the MLB falls a bit short, though is considered mass-market. Not surprisingly, and according to my own taste and understanding of popular media's preferences, the NBA is considered a fatigued brand. This data aligns closely to actual revenue (see screenshot below), however social media support is actually a bit off. According to Ethan Beute, the NBA is by far the most popular of the three on both Facebook and Twitter, followed by the NFL and then the MLB. This could be due to all sorts of phenomena, but my theories are that basketball players love tweeting, and people just 'Like' King James.