I was reading Wired the other day and caught a great article on ‘The Lean Startup: Applying the Scientific Method to the Art of Entrepreneurship.” The concept they espoused was that startups can’t act like big established companies; they need to build, test, and re-design quickly. The original ideas came from the book by the same name. In it, Eric Reis explains that in your testing phase, it’s critical to validate market assumptions (do people really need a two sided whisk?) and incorporate customer feedback through future designs. If you’re business is tech-driven you could also try A/B testing of content Google’s new analytics packages. Their content experiments can help ensure you’re not only building the best widget, but also positioning it in the most efficient and consumer-centric way.