So, are you going to pitch to a big VC firm tomorrow? Well, might I suggest you check out a fairly recent article from entrepreneur.com. The article, 10 Questions to Answer Before Pitching, provides (get ready) 10 things to consider before you pitch your big idea. The big take away for me was that the #1 item was ensuring that consumers actually want what you're schlepping. Once you've done the research to prove their's demand, be sure to show your bottom-up results. The takeaway? No matter when you're pitching or who you're asking to support your business, you must first prove that a market exists.