If you’re a believer in the Lean Startup Movement then you recognize the importance of experimentation. The whole process starts with building a business model canvas filled with hypotheses and anyone with a 5th grade education knows that hypotheses are just begging to be tested. Of course, you can’t know whether your business plan will be an utter failure or raging success until you carefully leave the building and talk to customers. Steve Blank wisely said “no business plan survives the first contact with a customer.” Even the most successful enterprises have to make a pivot or shift to at least one component of their business model
So what’s to be done? Well, luckily good old Thomas Alva Edison reminds us that “the real measure of success is the number of experiments that can be crowded into 24 hours.” The real trick to startup innovation is drawing out your canvas, defining testable hypotheses, and as I said before –getting out of the building to talk to real customers to validate whether or not your hypotheses prove to be valid. And my last and third quote to remember is from the management guru Peter Drucker. So if you’re considering jumping into the world of entrepreneurship remember that “No other area offers richer opportunities for successful innovation than the unexpected success.” Get out there and start experimenting.