customer

Do We Really Need an iWatch?

Apple's iWatch Will Measure More than Time, but what customer need does it solve? It helps move the needle towards a 'digital self' - is that enough?

I was a bit disappointed in Bloomberg (and Forbes for re-printing it) when they quoted Citigroup analyst Oliver Chen as saying, “This can be a $6 billion opportunity for Apple, with plenty of opportunity for upside if they create something totally new like they did with the iPod—something consumers didn’t even know they needed.”