disruptive innovation

Charlie Munger on Incentives

Trying to solve a problem that involves human behavior? Take a few minutes and read this interview with Charlie Munger, the Vice-Chairman of Berkshire Hathaway (among many other roles). Through his research and experiences with businesses and workers of all forms, he’s come to recognize the importance of incentives. While the focus of this interview was on the psychology of misjudgment (especially in financial matters), it provides many lessons for marketers, managers, and analysts.

 

Diving In: A Follow-up to Kittyhawk

In my last post I wrote about how HP failed to create a disruptive product in the early 1990s. They had a fantastic new technological innovation planned and two markets in mind. The problem is that the market they sought (PDAs) failed to develop. Let’s ask why. 

 

A Test of Innovation: Are iDevices Truly Disruptive?

As part of my Innovation and Corporate Entrepreneurship course at the Opus School of Business, we discussed the concept of Disruptive Innovation. We chatted briefly about what it is and why it’s difficult for large companies to actually disrupt a market. What was most interesting, though, was that most people’s conception of Disruptive Innovation is far different than that of business writer Clayton Christensen. In his text ‘Foundations for Growth: How to Identify and Build Disruptive New Businesses’, he explains that at it’s core disruptive innovations create “entirely new markets and business models.”