market

Diving In: A Follow-up to Kittyhawk

In my last post I wrote about how HP failed to create a disruptive product in the early 1990s. They had a fantastic new technological innovation planned and two markets in mind. The problem is that the market they sought (PDAs) failed to develop. Let’s ask why. 

 

Kittyhawk: When New Innovation Doesn't Take Flight

The HBR Case ‘Hewlett-Packard: The Flight of the Kittyhawk’ tells a story of an amazing innovation for which a market wasn’t ready. Why Kittyhawk? It’s an interesting counter-point of innovation against HP. Orville and Wilbur Wright, took their first steps toward unmanned flight on the windy beach in Kitty Hawk, North Carolina. It happened in 1903 at a time when the world was looking for someone to conquer the skies. Is it an innate desire to fly - maybe not, but surely people recognized the value which could be provided by this new mechanism for travel.